Friday, June 09, 2006

An article about in-game advertising

There's an article about in-game advertising on Gamespot, it's a good read if you want to know some more about how, when, and why ads might be used in video games in the coming years.

Here's my idea of a great way to use it. Why not use ads instead of a monthly fee for MMO games? Let's look at Huxley, and how it would work: There will be around 5,000 people per server. If they had some billboards (like GRAW) and other ads scattered around they could make a lot of money. Plus, Microsoft recently purchased Massive. All I know about them is they do advertising in video games, so it seems like Microsoft already has what they need to set it up. They could also have ads when multiplayer and such is loading, instead of game pictures, tips, or whatever. And for those of you who don't want ads they could have an optional monthly fee with no ads. As long as they could do it without overdoing the ads, it would be a great solution.

More on Huxley: Description, Screenshots

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